Dabur India's Growth Strategy and Future Plans: A Detailed Analysis

Dabur India is revamping its growth strategy to drive double-digit annual growth in revenue and profit by FY28. The company, known for brands like Vatika oils and Real fruit drinks, outlined a seven-pronged approach to achieve its ambitious goals.

Core Brand Investment

Dabur plans to invest heavily in its core brands like Dabur Red, Real, Chyawanprash, and others to scale their performance. It also aims to launch contemporary, premium products in segments such as healthcare, oral care, and hair care.

Acquisitions for Portfolio Expansion

Aggressive acquisitions will play a key role in building a future-fit portfolio for Dabur. The company is targeting new-age healthcare, wellness foods, and premium personal care segments through strategic mergers and acquisitions.

Focus on Emerging Categories

Dabur will focus on emerging health and wellness categories like gut health, stress relief, and lifestyle management. By rationalizing its portfolio and exiting underperforming segments, Dabur aims to free up resources for new product development and innovation.

Overhaul of Go-To-Market Strategy

Dabur is planning to overhaul its go-to-market strategy to enhance its presence in urban and rural India. This includes a focus on emerging channels like e-commerce, quick commerce, and modern trade, as well as consolidation of stockists for better ROI.

Digital Transformation

Digitization will play a crucial role in optimizing costs, driving efficiency, and enhancing agility across Dabur's value chain. The company will leverage digital tools to boost extraction and enhance customer engagement.

Conclusion

Dabur India's comprehensive growth strategy reflects its commitment to sustainable growth and innovation. By focusing on core brands, premium categories, and acquisitions, Dabur aims to stay ahead in the rapidly evolving consumer goods industry.